Bitsy's Brainfood was started by two new moms who shared a simple belief — that healthy bodies and healthy minds are connected, and that learning to eat smart should be fun.
The fact is that certain foods are smarter than others. So the idea was to create Bitsy's Brainfood, a line of smart snacks… bite-sized treats packed with the good stuff to help support developing bodies and brains, like vitamins and Omega-3, and packaged with content that's educational and oh-mega cool. Plus, we've yet to meet a kid who doesn't love snacks or a parent who doesn't crave nutritious, on-the-go options.
At Bitsy's, we believe that every moment is an opportunity for learning — even snack time. That's why for us, being healthy means celebrating the foods we want our kids to eat (we're not hiding any carrots around here) and inspiring them to learn and grow wherever and whenever we can: through interactive packaging, supercool stickers, characters that spark little imaginations, and a website designed to keep kids engaged and mentally active until it's time to go back outside and play.
Be Smart, Eat Smart
Maggie & Alex
(Bitsy, Buck & Baxter too)
We think eating smart and actually being smart are connected. And that being healthy is about more than just eating the right stuff.
At Bitsy's Brainfood, our goal is to make mega-delicious snacks and provide resources that nurture kids' bodies, minds, and imaginations—to teach them to crave the right foods, and to make learning fun.















